By Will Elkadi, WUM / eLab Communications

In today’s fast-moving media world, relying on just one advertising platform isn’t enough. Whether you’re a small business looking to increase foot traffic or a regional brand wanting to dominate market share, multi-channel advertising can be the difference between being heard—and being forgotten.

At eLab Communications, we help businesses craft smart, cross-platform campaigns that get results. Through our strategic partnership with KMBY Radio, we're able to offer clients access to a powerful blend of radio, television, and digital advertising across Northern California.

Why Multi-Channel Advertising Works

Each platform plays a unique role in capturing attention and driving action:

• Radio reaches people on the go—commuters, travelers, and loyal listeners tuning in daily. It builds familiarity and trust over time.
• Television (including Connected TV) provides sight, sound, and motion—ideal for visual storytelling and branding impact.
• Digital Advertising (web, social media, mobile) lets you target specific audiences by interest, behavior, and location—with real-time data to measure performance.

By blending all three, you create more touchpoints, greater recall, and better ROI.

Reinforcement = Results

Think about your ideal customer hearing your jingle on the radio during their morning drive, seeing your commercial on local TV in the evening, and clicking a sponsored post on Instagram that night. That’s not coincidence—that’s intentional brand reinforcement.

According to industry studies:

• Brands using 3+ channels see 250% higher engagement.
• Multi-channel campaigns deliver 24% greater return on investment than single-channel efforts.

How Our Partnership with KMBY Creates an Edge

Thanks to our collaboration with KMBY Radio, we’re able to offer clients:

• Radio ad placements reaching engaged listeners across the Monterey Bay region and beyond.
• TV and streaming campaigns across popular networks and locally-relevant programming.
• Targeted digital ads built and managed by our in-house team using the latest tools and creative strategies.

Whether you want to launch a new product, promote an event, or simply stay top-of-mind, we help you activate a campaign that performs across every screen and speaker.

How to Get Started

We make the process straightforward:

1. Discovery Call – We learn your goals, audience, and budget.
2. Creative & Media Plan – We develop compelling ad content and place it across the right channels, including KMBY's platforms.
3. Launch & Optimize – Your campaign goes live, and we track performance every step of the way.

Let’s Build Something That Connects

Media consumption habits have changed—but your brand can still stand out. Through strategic, multi-platform advertising, you can reach people wherever they are: on the road, on the couch, or on their phones.

Ready to elevate your visibility? Fill out our quick form and we’ll be in touch to craft a campaign tailored to your goals.